How Automobile Leases Use Linked Automobile Information – Grape Up

By 2025, over 400 million related vehicles might be on the street. Automobile leases and fleet managers can use related automobile information to handle their autos extra successfully and improve income. An enormous a part of that strategy is said to dynamic pricing – a data-driven method enabling you to set the very best costs in your service. Let’s take a look at how your small business can profit from dynamic pricing and related automobile information.

Autos generate tons of helpful data. Most of it comes from their engine management items (ECUs) that accumulate information from many alternative sensors throughout the engine and controller space networks that allow microcontrollers and gadgets to speak.

Due to information coming from these and different sources, the automobile rental firm can have fast entry to telemetry information, together with:

  • The particular automobile’s location
  • Its present engine standing and velocity
  • The automobile’s standing (e.g., if the automobile is locked) and many others.

As a by-product of the telemetry information, you may also perceive the driving fashion of a given driver.

Curiously, the related automobile penetration has already surpassed that of non-connected vehicles (over 50% market share in Q2 2022)[1].

connected car market share

As a result of related automobile information supplies automotive companies with helpful enter (particularly when mixed with internet and market information), automobile leases and fleet managers can use it to regulate their provides and, thus, develop income. Right here, dynamic pricing is essentially the most distinguished answer.

What’s dynamic pricing?

In a nutshell, it’s a data-driven technique that exploits clever algorithms (ceaselessly based mostly on machine studying and automation) to set and keep the very best costs inside particular market circumstances.

Dynamic pricing algorithms regularly analyze the out there information (coming from the web site, the market, and the autos themselves) and use it to routinely modify costs and different service circumstances out there in your web site or in your app.

Because of this, costs for renting a automobile may be optimized a number of occasions per week (or perhaps a day) relying on:

  • Present demand and automobile availability
  • Time of day
  • Visitors circumstances
  • Gasoline costs
  • Earlier driving historical past of a given person
  • And even the chance {that a} given individual might be blissful to pay extra for the service (e.g., as a result of they’re working out of battery of their cellphone and they should organize transportation rapidly)

Dynamic pricing is prevalent in each massive automobile leases, rideshare firms, and mobility-as-a-service suppliers, akin to Uber. And talking of Uber, a while in the past, Forbes printed an article explaining how Uber’s pricing works. They use a sophisticated dynamic pricing algorithm based mostly on AI and a number of value factors to find out the optimum value every person sees of their app.

dynamic pricing vs static pricing

Because of this, Uber can cost the optimum fee for each trip, which helps them make more cash. An identical answer may be launched in any automobile rental firm.

However the value of the service is only one puzzle piece. In relation to automobile leases, there are different circumstances and costs renters have to pay attention to earlier than signing on the dotted line. Right here, related automobile information may also be of assist! Let’s dig a bit deeper.

Dynamic pricing, related automobile information, and the query of the insurance coverage

Renting a automobile includes extra charges, primarily insurance coverage, which is sort of all the time necessary. It stands to purpose that this charge also needs to be depending on a given driver and their expertise and driving habits.

Insurance coverage firms have been amassing information about drivers’ behaviors for years. And sure, they’ve been utilizing it to calculate insurance coverage premiums and provide reductions (so-called usage-based insurance coverage – UBI). As we speak, it’s potential because of cellular purposes that must be all the time on when driving a automobile. Such an app can monitor every driver’s habits on the street. Quickly, although, related automobile information will exchange these apps altogether.

Though this concept remains to be in its infancy, we are able to anticipate that it will likely be shortly doable on a big scale, particularly given the truth that the variety of related autos is regularly going up (the worldwide related automobile market measurement is projected to achieve virtually USD 192 billion by 2028 – CAGR of 18.1%[2]).

The primary purposes enabling the implementation of dynamic pricing in automobile insurance coverage are already right here. Due to hundreds of thousands of related vehicles providing trillions of knowledge factors, automobile rental firms can perceive their clients and their driving behaviors.

This data can be utilized to provide cheaper insurance coverage and different rental charges to renters with a confirmed historical past of protected driving. One other concept price contemplating is utilizing information from related autos to enhance reward and loyalty packages (a protected driver may get reductions to lease a automobile or get extra loyalty factors).

Nevertheless, there are nonetheless some challenges that have to be addressed.

The challenges of profiting from related automobile information…

As McKinsey explains of their recent report, “many OEMs have struggled with connectivity or associated software program developments, leading to poor buyer evaluations and delayed begin of manufacturing”. Automobile producers and different OEMs battle with convincing clients that car-connectivity providers ship extra worth. Add poor execution of providers and communication points to the combo, and it turns into apparent that customers are nonetheless a bit reluctant in the direction of such providers. It’s the identical story with usage-based insurance coverage.

In 2021, there was a survey performed in Canada regarding UBI. 77% of Canadians are involved about potential fee hikes. And 51% are hesitant in case it negatively impacts their present insurance coverage charges[3].

After which, there may be the information administration challenge. McKinsey estimates you’ll want to entry 1 to 2 terabytes of uncooked information per automobile every day to totally profit from related automobile information. Which means large information facilities able to processing all that data every day.

…and the inevitable future

The way forward for the automotive business is software-centric, and automobile leases and fleet administration firms aren’t any exception. Because the variety of related autos goes up, we can profit from extra superior data-driven options.

At GrapeUp, we tirelessly work on them day-after-day! We develop customized options for each OEMs and automobile rental firms that allow amassing information, seamless processing, and even distributing it additional. All to permit you to earn more money.

For those who run a automobile rental firm, we might help you implement the options mentioned on this article. To seek out out extra, see our provide for the automotive sector.


[1] https://www.counterpointresearch.com/global-connected-car-market-q2-2022/

[2] https://www.globenewswire.com/en/news-release/2022/08/17/2499966/0/en/World-Linked-Automobile-Market-Measurement-to-Hit-USD-191-83-Billion-at-a-CAGR-of-18-1-for-2021-2028-Fortune-Enterprise-Insights.html

[3] https://www.ratehub.ca/weblog/ubi-saves-money-but-87-per-cent-not-trying-survey-data/