Adventures in content material advertising and marketing | Profitable Software program

Again in 2011 I created It had a snazzy downloadable, PerfectTablePlan-branded countdown clock for Home windows and web-based countdown clock with adverts for PerfectTablePlan. Each free. The thought was folks looking for countdown clocks for occasions (comparable to their marriage ceremony) would discover the positioning through Google, discover out about PerfectTablePlan and a sure proportion would then purchase my event seating planner software.

I paid different folks to create the Home windows and internet variations of the countdown clock. The online-based clock was up to date now and again so as to add pre-built countdowns for occasions like superbowl, the olympics, christmas, thanksgiving and so forth. And I fielded the occasional help emails associated to the Home windows countdown clock.

That is the whole site visitors to the positioning from 2011 to 2023:

The peaks are largely as a consequence of superbowl. The positioning obtained 38k hits in a single day simply earlier than superbowl 2019! The free Home windows countdown clock additionally drew numerous site visitors. In whole the positioning obtained some 1.7 million web page views over 12 years. Solely a small proportion of those guests clicked by means of to, however nonetheless a helpful quantity. Maybe some folks had been additionally prompted to research PerfectTablePlan by the branding on the downloadable clock. The positioning might need additionally had some search engine marketing advantages for Who is aware of.

The web site is now gone (the area redirects to It didn’t appear definitely worth the effort to maintain including occasions to the online countdown clock with the site visitors now so low. Additionally each the web site and home windows clock had been wanting dated. However I believe it was a worthwhile funding of my money and time.

I’ve additionally created numerous different contents pages and mini-sites over time: articles on desk planning, font collections, free clipart, place card templates and so forth. You’ll be able to see comparable trajectories for a few of these.

The site visitors appears to succeed in a peak after 3-7 years after which slowly decay away. Though I’ve proven them with the identical vertical scale right here, some generated much more site visitors than others.

I did some fundamental on-page search engine marketing for these content material pages. For instance, taking a look at Adwords key phrase information to decide on the web page title and H1. However nothing past that. No paid promotion or backlink constructing campaigns.

I attempted paying folks to jot down articles associated to occasions. However none of those ever generated any worthwhile site visitors. Google might someway scent the insincerity.

For my data cleaning software product I’ve been concentrating on ‘the best way to’ pages and supporting movies aimed toward particular matters. These are meant to each assist current clients and to draw new site visitors. For instance, how to clean data. I’ve additionally been posting these movies on the Easy Data Transform YouTube channel. The numbers of hits month-to-month on the Youtube movies are comparatively low, however they’re fairly focused and hopefully can be producing site visitors for years to return.

So content material advertising and marketing take-aways primarily based on my expertise are:

  • Free content material could be a helpful method to convey free site visitors to your web site.
  • The quantity of site visitors you get is kind of hit or miss. Some content material has generated much more site visitors than anticipated, some so much much less.
  • The content material must be properly focused if you wish to have any probability of changing it to gross sales.
  • Google will develop bored of it will definitely. You would possibly be capable to improve the longevity by updating the content material. I’ve not been very diligent with this, however even uncared for content material pages can generate helpful site visitors over 10+ 12 months lifespan.